Brief 01
+100 pts
Morning Fuel
Show us your RaceTrac coffee routine.
Active · 12 days leftAccept brief
Invitation Only · Class of 2026
Fuel More
Than Your Tank.
Join Road Crew, RaceTrac's exclusive ambassador community for loyal guests who want to earn rewards, unlock experiences, and help shape the future of the brand.
As a Founding Member, you'll complete monthly community challenges, connect your social accounts, earn points, and unlock opportunities unavailable to the public.
500 Spots OnlyLifetime Founding StatusNo following required
Founding MemberActive
The Founding 500
Become one of the first 500.
Founding Members get permanent recognition, exclusive rewards, and access to opportunities future members may never receive.
Founding Member Badge
Permanent profile recognition
Exclusive Merchandise
Limited Founding Class drop
Early Access
First in line for everything
Grand Prize Eligibility
Members-only sweeps
Priority Recognition
Featured by RaceTrac
Community Status
A seat at the table
The Journey
Five simple steps.
Join once. Participate year-round.
01
Apply
Complete a short application and tell us about yourself. No large following required.
02
Connect Your Socials
Link Instagram, TikTok, Facebook, X, or YouTube. We automatically track participation.
03
Complete Monthly Briefs
Two creative challenges drop every month. Coffee runs, road trip stops, snack pairings, stories.
04
Earn Points
Every completed brief earns points. Higher participation unlocks deeper rewards.
05
Unlock Experiences
Top ambassadors unlock VIP events, advisory councils, merch drops, and grand prize trips.
Monthly Briefs
New challenges
every month.
The Road Crew experience is built around community participation. Each brief is a creative prompt — quick, fun, and shareable.
- Complete challenges
- Earn points
- Unlock rewards
- Build your Road Crew status
Brief 02
+150 pts
Road Trip Ready
Share your favorite travel stop.
Active · 12 days leftAccept brief
Brief 03
+100 pts
Crew Pick of the Month
Tell us your favorite RaceTrac snack pairing.
Active · 12 days leftAccept brief
Brief 04
+200 pts
Fueling the Journey
Share a story about a memorable road trip.
Active · 12 days leftAccept brief
Seamless Tracking
Connect once.
Get credit automatically.
Road Crew works seamlessly with your favorite social platforms. Once connected, your participation is automatically tracked through the LunchTable platform.
Instagram
TikTok
Facebook
X
YouTube
No spreadsheets No manual reporting No complicated processes
Command Center
Your ambassador command center.
Everything you need lives in one place. Track participation, monitor progress, and unlock new rewards as you advance.
- Available Challenges
- Points Balance
- Reward Progress
- Community Ranking
- Connected Socials
- Completed Activities
- Upcoming Opportunities
- Founding Member Status
JT
Hey, Jordan
Founding Member · Tier: Explorer
Crew #48 of 327
Points
1,240
+150 this week
Briefs Done
12
of 24
Rewards
7
unlocked
Explorer → Navigator1,240 / 1,500
Available Briefs
View all
Morning Fuel
12d left
+100 pts
Road Trip Ready
20d left
+150 pts
Crew Pick
25d left
+100 pts
Connected:
The Ladder
Participation
has its perks.
Tier 01
Road Crew Rookie
0–500 pts
- Welcome Badge
- Community Access
- Founding Member Recognition
Tier 02
Explorer
500–1,500 pts
- Merchandise Drops
- Product Rewards
- Bonus Entries
Tier 03
Navigator
1,500–3,000 pts
- VIP Recognition
- Featured Ambassador Slots
- Advisory Council Eligibility
Top Tier
Tier 04
Road Crew Elite
3,000+ pts
- VIP Experiences
- Exclusive Events
- Grand Prize Eligibility
- Leadership Access
The Ladder
Participation
has its perks.
Tier 01
Road Crew Rookie
0–500 pts
- Welcome Badge
- Community Access
- Founding Member Recognition
Tier 02
Explorer
500–1,500 pts
- Merchandise Drops
- Product Rewards
- Bonus Entries
Tier 03
Navigator
1,500–3,000 pts
- VIP Recognition
- Featured Ambassador Slots
- Advisory Council Eligibility
Top Tier
Tier 04
Road Crew Elite
3,000+ pts
- VIP Experiences
- Exclusive Events
- Grand Prize Eligibility
- Leadership Access
Questions
Everything you need to know.
No. Road Crew is built for loyal guests, not influencers. We care about authentic participation, not follower counts.
Two creative briefs drop each month. Most take just a few minutes to complete. Participate when it fits your life.
Never. Road Crew is free. As a Founding Member you'll only ever receive rewards, not bills.
Every completed brief earns points. Points unlock tiers, merchandise, VIP experiences, and grand prize eligibility.
Yes — they pair perfectly. Rewards is for everyday purchases. Road Crew is for storytelling, community, and exclusive experiences.
Once you connect your socials, the LunchTable platform tracks participation automatically. No manual uploads or spreadsheets.
Instagram, TikTok, Facebook, X, and YouTube. Connect one or connect them all.
We're reviewing the first 500 applications based on authentic affinity for RaceTrac — not metrics. Tell us your story.
The Founding 500
The road ahead
starts here.
Millions of guests visit RaceTrac. Only a select group will become Founding Members of Road Crew. Apply today and help shape the future of the community.
327 / 500 Founding Spots Claimed